The annual seven-day RAGBRAI takes place July 24-30, 2016 and will take cyclists approximately 420 miles from Glenwood on the state’s western edge to Muscatine and the Mighty Mississippi River on the eastern border. The official route for 2016 was be announced in January that includes overnight stops in Shenandoah, Creston, Leon, Centerville, Ottumwa and Washington.
As a part of the sponsorship, nuun will be providing their electrolyte and carbohydrate sports drinks on route to participants during the week of RAGBRAI.
“We are very excited to be able to work side by side with an iconic event like RAGBRAI, said Mike Sommers, National Field Marketing Manager at nuun. “Supporting the everyday athlete in their quest for their next personal best is at the core of our ideals here at nuun and RAGBRAI affords us the opportunity to do so in a fun and unique way”
“Nuun has been helping RAGBRAIers for years by turning water into an optimally balanced electrolyte sports drink without the excess sugars or plastic waste of traditional sports drinks,” said T.J. Juskiewicz, Director of RAGBRAI. “We look forward to Nuun hydrating RAGBRAIers this summer and in the years to come.”
Nuun will be helping to educate cyclists as they train and prepare for their cross state adventure through hydration tips leading up to the event.
About nuun & company
nuun, based in Seattle, WA, is on a mission to inspire a healthier, happier, more active lifestyle so that everyone can achieve life’s next personal best. as the pioneer of electrolyte enhanced drink tablets, nuun is passionate about and committed to replenishing active people and our planet by using clean ingredients and practices in the great tasting and industry leading sports drink. founded in 2004, nuun was the first to separate electrolyte replacement from carbohydrates, and twelve years later nuun active hydration remains the #1 selling sport drink product in bike, run, outdoor specialty, and outdoor chain stores. To learn more, visit www.nuun.com or follow them on social media.
via RAGBRAI http://ift.tt/1QXMHxe